By Benjamin Finnerty (S), REALTOR® (RS-83812) with Keller Williams Realty Maui · Kīhei, Maui · 808-481-9748

Quick Answer: Maui land prices eased slightly in 2026. According to the REALTORS® Association of Maui (RAM), 91 vacant land parcels sold in Maui County from January through September 2026, at a median of $626,650, compared with 107 sales at a $650,000 median in the same period of 2025. Lahaina had the most land sales, 28, at a $640,000 median.

I’m Benjamin Finnerty, a REALTOR® in Kīhei with Keller Williams Realty Maui. Most market coverage focuses on homes and condos, so I pulled the land numbers from RAM’s September 2026 report to show where Maui land prices stand and what makes a lot purchase different from buying a finished home.

What are Maui land prices in 2026?

The countywide median land sale was $626,650 for January through September 2026, down about 3.6% from $650,000 a year earlier, on 91 sales versus 107. In September 2026 alone, 8 land parcels sold at a median of $579,500, compared with 9 sales at $490,000 in September 2025.

Here are the areas with the most land sales, year to date through September (RAM, as of October 1, 2026):

Area	Land sales 2026	Median 2026	Land sales 2025	Median 2025
Lahaina	28	$640,000	32	$600,000
Molokaʻi	15	$150,000	9	$134,000
Haʻikū	12	$1,316,000	10	$815,000
Kula/Ulupalakua/Kanaio	9	$850,000	7	$512,500
Wailuku	7	$420,000	10	$546,500
Hāna	4	$210,000	3	$825,000
Kīhei	3	$720,000	2	$619,250
Kāʻanapali	3	$800,000	4	$1,400,000
Wailea/Mākena	3	$4,000,000	10	$4,950,000
Kapalua	2	$1,425,000	5	$1,375,000
Makawao/Olinda/Haliʻimaile	2	$700,000	6	$1,432,500
Maui County (all)	91	$626,650	107	$650,000

The report doesn’t identify land tenure, so confirm whether any lot you’re comparing is fee simple or leasehold.

Why do Maui land medians swing so much?

Because the samples are tiny. Outside Lahaina and Molokaʻi, no area had more than 12 land sales in nine months, and several had two or three. A single large agricultural parcel or one oceanfront lot can move a median by hundreds of thousands of dollars. Haʻikū’s jump from $815,000 to $1,316,000 and Hāna’s drop from $825,000 to $210,000 tell you what sold, not what a typical lot there is worth.

Lot size, zoning, views, slope, water and access vary far more between land parcels than between condos in the same building. For pricing, I lean on the closest truly comparable sales, not the area median.

Why is Lahaina the busiest land market?

Lahaina accounted for 28 of the 91 land sales countywide, about 31%. It’s also where most of the August 2023 wildfire damage occurred, and the rules for rebuilding there keep changing. The County has been adjusting rebuild permitting; most recently, a directive effective October 7, 2026 lets qualifying makai-of-Front-Street rebuilds get an SMA Major Use Permit decision from the Planning Director instead of a Planning Commission hearing. Rules like that can affect what a Lahaina lot is worth to a particular buyer, so check them parcel by parcel.

What should I check before buying land on Maui?

Check zoning, water, wastewater and permits before you rely on any price comparison. On Maui, those four items often decide whether a lot can be built on, what it will cost and how long it will take.

• Zoning and land use. Residential, rural and agricultural lots follow different rules. Agricultural parcels have farm dwelling requirements; see my guide to buying agricultural land on Maui.
• Water. Confirm the source (county meter, private system or catchment) and whether a meter is actually available. Upcountry buyers should read about the Upcountry water meter waitlist.
• Wastewater. Find out whether sewer is available or whether you’ll need an individual wastewater system, and what it will cost to design and permit.
• Coastal and hazard overlays. SMA, shoreline setbacks and flood zones can limit what you can build.
• Access and easements. Confirm legal and physical access, shared driveways and any recorded easements.
• Financing. Land loans work differently from home mortgages, so talk with a lender early about down payment and terms.

My Take: What I’m Telling Land Buyers and Sellers

For sellers, my approach to pricing is the same with land as with homes: I look at what is actually selling and at extremely recent comparable properties, so the pricing starts from reality rather than from what happened three to six months ago. With only a handful of land sales in most areas, those conversations can be challenging, because a comparable from a few months back may already be outdated. Gather your survey, any water or meter documentation and any prior permit or design work before you list; those documents answer the first questions serious buyers ask.

Before a buyer writes an offer on a vacant lot, I look at zoning, the water meter, utilities, CPR status (whether the lot is part of a condominium property regime), any permits that have been pulled, and the lot’s status with the County, meaning whether everything is conforming and in compliance.

From there, I’d budget for the total cost of getting to a finished home, not just the lot price: design, permits, utilities, site work and construction, plus the time each step takes. Build generous due-diligence time into your offer so you can confirm water, wastewater and zoning with the County before your deposit goes hard. If the numbers only work with best-case timing, I’d treat that as a warning sign.

The broader market context is in my Maui real estate market Q3 2026 recap.

General information, not tax or legal advice; confirm with a CPA or Hawaiʻi attorney.

FAQ

What is the median land price on Maui in 2026?

Maui County’s median land sale was $626,650 for January through September 2026, on 91 sales, per the REALTORS® Association of Maui.

Where are the most land sales on Maui?

Lahaina, with 28 land sales January through September 2026 at a $640,000 median, followed by Molokaʻi (15) and Haʻikū (12).

Are Maui land prices going up or down?

The countywide median was down about 3.6% year over year through September 2026, but area medians moved in both directions on very small samples. Compare specific recent sales rather than relying on a trend.

Can I build right away on a Maui lot?

Not necessarily. Building depends on zoning, water availability, wastewater, coastal rules and permits. Confirm each with the County before you commit.

Ask Benjamin

If you’re weighing a lot purchase or thinking about selling land on Maui, I’m Benjamin Finnerty, and I’m happy to pull recent comparable sales and talk through the due-diligence items for a specific parcel. Call or text 808-481-9748 or email benjamin@the808team.com.

Sources: REALTORS® Association of Maui, Monthly Indicators, September 2026 (land data, year to date and monthly); County of Maui Office of Recovery, RCD No. 10.